ILA Films

Innovation Lab

Lubrication Basics

Lubrication 101 – Introduction to Engine Oil Basics

Go inside the Idemitsu Innovation Lab to understand the basics of engine oil: how an engine works, what oil does, how oil works, why protection, cleanliness, performance and fuel economy are important, why choose synthetic oil, what viscosity is, what the numbers mean on an engine oil bottle, what are deposits and sludge.

Protection – How Idemitsu Oils Deliver Superior Protection

Go inside the Idemitsu Innovation Lab to understand how Idemitsu oil provides superior protection to your engine: how oil provides a layer of protection against friction, deposits and wear, maintaining its power and efficiency, helping the engine and the engine oil last longer.

Engine Oil Cleanliness – How Idemitsu Oils Deliver Superior Cleanliness

Go inside the Idemitsu Innovation Lab to understand how Idemitsu oil provides superior cleanliness for your engine: why does cleanliness matter, what is sludge, what is varnish, what is turbo coking, what Idemitsu does to reduce each of these to protect your engine, lower emissions, and maintain power, performance and fuel economy.

Engine Oil & Performance – How Idemitsu Oil Drives Superior Performance

Go inside the Idemitsu Innovation Lab to understand how Idemitsu oil provides superior performance for your engine: how maintaining an engine free from deposits and sludge can provide more power and better fuel economy, how lower-viscosity oils can help with both, how Idemitsu formulates their oil to stand up to high heat to avoid breaking down.

Mileage – How Idemitsu Oil Delivers Superior Fuel Economy

Go inside the Idemitsu Innovation Lab to understand how Idemitsu oil provides superior fuel economy: how increased CAFE standards require higher fuel economy in the future, how automakers are adjusting, how lower-viscosity oils can provide more power, more miles per gallon, fewer emissions, less greenhouse gases and a lower carbon footprint, ZEPRO and Idemitsu low-viscosity products.

ZEPRO Premium Synthetic Oil

ZEPRO Eco Medalist Oils for Superior Fuel Economy

Go inside the Idemitsu Innovation Lab to see how the low viscosity and low friction of ZEPRO Eco Medalist engine oils provide fuel economy others just can’t touch. You’ll discover who Idemitsu is, what ZEPRO is, what Eco Medalist is and which products are available for what types of vehicles, and many benefits of the ZEPRO Eco Medalist synthetic oil line.

ZEPRO Touring Oil for Superior High-Heat Protection

Go inside the Idemitsu Innovation Lab to see how ZEPRO Touring 5W-30 engine oil provides superior protection from high heat, especially the heat of turbocharged engines. You’ll discover what ZEPRO is, what Touring 5W-30 engine oil does, how it resists breaking down, forming deposits and sludge, the benefits of turbocharging, how ZEPRO Touring 5W-30 combats the pitfalls of turbos such as oxidation, deposits, varnish and LSPI, and how ZEPRO Touring 5W-30 is dexos1™ Gen2 approved for GM Ecotec engines.

ZEPRO Euro Spec Engine Oil for Superior Power, Protection and Flexibility”

Go inside the Idemitsu Innovation Lab to see how ZEPRO Euro Spec 5W-40 engine oil provides superior power, protection and flexibility. You’ll discover who Idemitsu is, what ZEPRO is, what Euro Spec Touring 5W-40 engine oil does, how it works for both gas and diesel European engines, how it delivers superior power, protection and better fuel economy.

Idemitsu Synthetic Oil

0W-20 Engine Oil for Better Fuel Economy and More Power

Go inside the Idemitsu Innovation Lab to see how Idemitsu 0W-20 low-viscosity synthetic engine oil provides better fuel economy and more performance. You’ll learn about viscosity, how lower viscosity oils can provide better fuel economy, more power, better wear protection, why synthetic oils are better than conventional or blends, and why you can trust Idemitsu.

5W-20 & 5W-30 Engine Oils for Superior Protection

Go inside the Idemitsu Innovation Lab to see how Idemitsu 5W-20 and 5W-30 synthetic engine oils provide better protection against wear and oxidation. You’ll see why synthetic oils are better than conventional or blends, why they result in more performance and better fuel economy and why you can trust Idemitsu. Uses and benefits of 5W-20 for older and newer engines for high-temperature stability. Uses and benefits of 5W-30 for maximum performance in higher capacity engines and those with turbochargers.

ATF & CVTF

Superior ATF & CVTF by Matching Automaker Specifications

Go inside the Idemitsu Innovation Lab to see how Idemitsu provides superior ATF & CVTF by working with automakers to match their specific formulas, providing superior protection and smoother shifting. You’ll see why it’s important to have your transmission serviced when recommended in your owner’s manual, why automakers are developing more precise transmissions with their own unique specifications, why they’re no longer relying on a “one-size-fits-all” transmission fluid and how Idemitsu has solved this by working directly with automakers to develop several automatic transmission fluids (ATF) and continuously variable transmission fluid (CVTF) to meet their exact specifications, providing superior protection and performance you can rely on.

Which ATF & CVTF Matches Which Vehicles

Go inside the Idemitsu Innovation Lab to see which ATF & CVTF matches your manufacturer’s specifications. By working directly with automakers, Idemitsu develops specific automatic transmission fluid (ATF) and continuously variable transmission fluid (CVTF) formulas to match each automaker’s unique specifications to deliver smoother shifting, maximize torque, optimize efficiency and improve durability.