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The Advantage is OEM

The Advantage is OEM

  • Idemitsu Advantage
  • Pioneers of 0W-20
  • Idemitsu ATF

PIONEERS OF 0W-20

IDEMITSU IS A LEADER IN THE DEVELOPMENT OF 0W-20 AND LOWER VISCOSITY SYNTHETIC OILS.

Almost 20 years ago, Idemitsu partnered with Honda to develop a lower viscosity oil to boost fuel economy in their hybrid vehicles. After rigorous testing and refinement, Honda began to fill their new Insight Hybrid at the factory with Idemitsu 0W-20. This lower viscosity higher grade synthetic oil used unique additives to enhance stability and reduce volatility – the typical drawbacks of low-viscosity oil.

Shortly after, in 2005, Honda began filling non-hybrid vehicles with Idemitsu 0W-20. Other automakers quickly took note and soon, all the major Japanese brands followed suit. Nissan began using it in 2006, as did Toyota in 2009.

gas pump
pioneer bottles

Idemitsu brought 0W-20 stateside in 2010. Since then, it has been the factory-fill oil of millions of Honda, Toyota and Nissan vehicles made in America. And with mounting government pressure to increase fuel economy, US automakers are now looking at 0W-20 as a viable option.

So if these manufacturers, known for their quality, trust Idemitsu Lubricants for their vehicles from the factory, why wouldn’t you?

Idemitsu 0W-20

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