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The Advantage is OEM

The Advantage is OEM

  • Idemitsu Advantage
  • Pioneers of 0W-20
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Global R&D Capabilities

Founded in 1911, Idemitsu Kosan is a leading supplier of lubricants to the automotive industry worldwide. Idemitsu’s commitment to continuous innovation is best exhibited through its global network of R&D centers, including a state-of-the-art lab facility in Wixom, Michigan.

Global Map of Idemitsu Locations
Droppers

Unique Development Philosophy

The Idemitsu development philosophy centers on a combination of laboratory and practical performance evaluations to meet customer requirements. Working closely with customers to understand their needs, and through the utilization of actual machine simulations, Idemitsu continuously develops innovative and market-leading product technologies that consistently outperform the competition.

The Three Pillars of Development

The core of Idemitsu’s development process incorporates three principles, or pillars, on which all lubricant formulations are based. They include (1) the selection of proper materials, (2) how best to test product, and (3) how to determine if end products meet the exacting specifications and demands of OEM customers.

Three Pillars of Development
Ear

Understand Customer Requirement

Puzzle

Translate Requirements into Technical Terms

Clock

Planning & Scheduling

Vial

Laboratory Evaluation

Canidate Oil

Selection of Candidate Oil

Car

Preliminary Consideration for Practical Performance

Lock

Final Resolution of Specification

Graph

Practical Performance Evaluation

Checkmark

Submission for Final Approval

Development Process

Close partnerships with automotive OEMs keep Idemitsu on the cutting edge of innovative lubricant technology. This vast experience keeps Idemitsu at the forefront of an ever-changing industry.

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